Social Media & Content Lead

Type: Freelance/Contract

Location: Remote (US Only)

Start: ASAP

About the Role

Do you live and breathe biohacking and wellness culture?

We don’t mean casually. You’ve been inside this space for years. You understand the difference between real wellness and trendy noise. You’ve watched brands rise and fall, followed the right people, and lived the lifestyle long before it was mainstream. You understand the science behind wellness products, you know how to translate it without watering it down, and you love turning complex ideas into high-impact content that moves people. You’re extremely online, and love interacting with people on the cutting edge of health and wellness. You’re smart, strategic, heart-centered, fluent in the platforms that shape culture, and you know how to make content that actually lands. 

We’re SaunaSpace®, a next-level science-backed infrared sauna brand with a dedicated customer base and rapidly growing cultural presence, and we’re hiring a Social Media & Content Lead to own our social universe. This isn’t a posting job. This is a high-impact content-creating, trend-sensing, community-nurturing, storytelling role for someone who creates, connects, and converts.

You’ll Be Responsible For

Content Creation & Publishing

• Leading the ideation and production of branded Reels, TikToks, and YouTube Shorts by collaborating with UGC creators

• Creating on-brand graphics, visuals, carousels, and quote posts

• Writing sharp, science-literate copy and captions

• Building and maintaining a consistent multi-platform content calendar

• Planning educational content with visual storytelling instincts

• Overseeing video editing and directing in-house or creator footage through clear briefs (remotely or occasionally on-site)
  
  

Community Engagement

• Responding to DMs and comments with warmth and clarity

• Sourcing, briefing, and repurposing user-generated content from aligned creators and partners

• Interacting with aligned creators and affiliates

• Helping launch and support a private community (in collaboration with Customer Care)

• Escalating technical or sensitive questions to internal teams as needed
  
  

Strategic Growth

• Developing and evolving content strategy in collaboration with leadership and founders

• Driving measurable growth in reach, engagement, follower count, saves, shares, and conversions

• Owning performance tracking across all platforms: identifying what’s working, what’s not, and why

• Translating insights into action: pivoting content formats, timing, or style based on real results

• Spotting trend opportunities and adapting them to fit the brand with speed and integrity

• Identifying and cultivating standout voices, creators, and affiliates that align with brand goals
  

Who You Are

• A true creative: You’ve been making social content because you love it, and it shows.

• A strong writer: You understand voice, rhythm, and humor. (And yes, you can use AI, but only for good. No lazy prompts, no clichés, no “It’s not X, it’s Y” energy. You were a writer before the robots showed up.)

• A visual thinker: You have a design eye, a feel for motion, and fluency in editing tools.

• Socially attuned: You know what makes content stick, convert, and build real community.

• Strategic and self-directed: You manage your own workflow and collaborate seamlessly with cross-functional teams.

• Confident directing content: You can lead shoots or guide creators using clear briefs, creative direction, and strong brand instincts.

• Experienced with influencer dynamics: You’ve either worked closely with influencers or been one, so you know what makes someone trustworthy, engaging, and aligned.

• Fluent in affiliate content: You know how to coordinate tags, track reposts, manage UGC, and nurture partner relationships and are connected to a strong network of wellness-aligned creators and UGC talent (or excited to build one)

• Lived-in wellness experience: You’re familiar with red light therapy, sauna culture, or functional healing tools, not hypothetically, but from real life.

• Culturally embedded: You know the wellness and biohacking space deeply: brands, red flags, trends, and emerging voices.

• Science-curious and translation-savvy: You’re happy to geek out on the physics, and you know how to make it engaging for a broader audience.

Bonus Points If You

• Are personally comfortable on camera and enjoy being featured (not required, but fun if it fits)

• Have helped launch or moderate a private online community (like a Facebook Group or Mighty Networks space)

• Have built a personal following in the wellness or design space

• Already know (and admire) the SaunaSpace brand

• Have professional experience with launch cycles, giveaways, or collab campaigns
  

Logistics

• Contract/freelance with long-term potential

• Flexible hours, steady rhythm

• US-based only

• Travel to SaunaSpace HQ in MO possible (but not required)

• Compensation based on experience
  

How to Apply

Please fill out the application HERE.