Just the Truth please
We’ve always aimed to carve out our own market niche. When a customer brought to our attention the article “Joovv Versus Sauna Space” at the Joovv company site, initially, we were flattered. Performing a simple google search will show the seemingly limitless number of light therapy and sauna options available to today’s savvy consumer. That Joovv chose to compare themselves to us, out of all the other products on the market, tells us that our unique approach to therapy has been rattling the right industry cages. We chose to take it as a mark of respect for our success.
However, upon reading Joovv’s specific claims in detail, we were surprised to find that their intentions were far from respectful. Many of the statements made to attack our brand were at best misinformed, if not deliberately misleading. That is why we’ve chosen to write our own article, in clear and concise terms, to put to rest the spurious arguments Joovv has chosen to use against us.
What SaunaSpace and Joovv have in common (and where we compete) is that we both make therapeutic solutions that utilize photobiomodulation. In order to differentiate themselves from SaunaSpace, Joovv has made the argument that our technology is inferior to theirs in providing this therapy. So, we’ll begin with an explanation of what exactly photobiomodulation is, so we can better understand the nature of Joovv’s claims, how they fail to be supported by scientific evidence and how Joovv’s distortion of the basic scientific facts speaks to their lack of professionalism.